3 reasons this will be different and better for you

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Executive Fat Loss Audit - Book your 15 min strategy call to uncover what’s really holding you back from getting lean

1:1 Founder Access | Dedicated Coach + Weekly Feedback | Sustainable lifestyle | Trusted by 300+ Dad Execs Nationwide

Our Winning Process:

A structured coaching system for busy professionals to lose fat and keep it off long-term. 

"Our mission is to be the last fat loss program you ever need."

 

Step 1 — Immediate Access & Setup

You’re onboarded immediately. You receive:

- Access to our custom app

- The 10% Body Fat System

- Your 1-on-1 coach assignment

- Access to the founder

You start the same day.

Step 2 — Onboarding & Strategy Call

We build your full plan. We:

- Set personalized nutrition targets

- Build your training structure

- Align it to your schedule

- Establish weekly check-ins

You leave with a clear execution plan.

Step 3 — Week One: Foundational Habits

Focus is simple:

- Track food daily

- Begin training plan

This gives your coach baseline data that he can use to help you identify low hanging fruit to address. 

Step 4 — Through Your First 30 Days: Founder Acceleration

The first 4 weeks are crucial in your journey. It's all about building momentum, consistency, routine. To facilitate this, you will receive:

- 1 on 1 coaching from Tyson, the founder, for 30 days in addition to your professional coach

Two coaches for 30 days to ensure you can't lose. 

Step 5 — Through Your First 90 Days: Weekly Coaching & Course Correction

Each week you check in via Marco Polo with your 1 on 1 professional coach. Our professional coaches will:

- Review nutrition and training adherence + give helpful feedback and analysis

- Solve + strategize for real-world constraints (travel, work, stress)

- Adjust your plan based on performance

This is where results are actively built and corrected in real time.

Milestone 1 

At 90 days, 96% of our clients achieve:

- ~20 lbs fat loss

- ~3” reduction in waist

Milestone 2 

At 6 months, we guarantee:

- 20–50 lbs fat loss total

OR

- 10–15% body fat

OR 

- 4+ in off your waist

Guarantee

If you follow the program (track daily + complete weekly check-ins) and do not reach your agreed goal within 6 months we continue coaching you 1-on-1 at no cost until you do.

Phase 2 — Maintenance & Muscle Growth

Once you reach your goal, we shift into long-term optimization:

- Maintain results without rebound

- Increase calories strategically

- Refine body composition

Optional Milestone 3 — Lean Build Phase

For clients who want to go further:

- +5-10 lbs lean muscle gain

- Improved physique while staying lean

- Higher maintenance calories without fat regain

Client Success Stories:

60 year old business owner dad

 

Kyle, 45 year old CEO dad

6 month journey: Lost 26 lbs of fat and went from 39" waist to 32", 22% body fat to 12%

Kingston W.

40 year old CEO and father of 5 kids. 

 "I just completed my one year mark... I've been able to maintain 11% body fat... it's been such a cool journey that is going to pay huge dividends..."

Nate M.

47 year old doctor and dad. Incredible 10% body fat transformation in just 10 weeks.

Todd

60 year old doctor drops 7" off waist and 40 lbs and reaches 16% body fat. 

Adam B.

49, law partner, lost 19 lbs of fat and 4.5" off stomach, reached 14% body fat, gained 12 lbs muscle at 12 month mark

Jason T.

42 year old business owner goes from 12% to 6% body fat in 3 months.

Ron P.

54 year old father executive coach goes from 235 to 207 lbs in 10 weeks (lost 28 lbs.) 12 month mark update: 13% body fat and 201 lbs (leanest since college.) Listen to Hall of Fame #2 interview too.

 

Lisle U.

47 yr old executive and father of 6 maintains 21 to 10% body fat change for 3 years

 

Ryan T.

48 year old President and father of four boys. Look at his success after just two months in the program!

Ron J.

71 years old, lost 40 lbs, maintained that for 3 years now.

Download audio interview

Doug T.

Exec down 10% body fat in 2 months... too many amazing nuggets to list about this new sustainable lifestyle he's made for himself. 

 

David K.

Neat story and client interview with David- law partner, respected community leader, and dad who just reached his 3 month mark in our program and shares his journey in developing a more fit and healthy consistent lifestyle.

 

David M.

47 year old father business owner, down 20 lbs in 2 months

 

Troy B.

54 year old dad and business owner 6.5 months in the program and down 5.5" with his stomach, down 10% body fat, and has lost 30 lbs. His actual tracker posted below. 12 month update: maintained result and building muscle. 

 

Clate

49 year old CEO and grandpa

Tyson P. 

44 year old business owner, 4 months in, down 37 lbs, shares how it's changed his mobility.

 

Aaron T. 

49 year old tech entrepreneur - amazing 3 month transformation losing 24 lbs fat and gaining 12 lbs muscle - full YouTube video interview here.)

 

Derek H.

57 year old Chief Marketing Officer dad goes from 257 to 210 lbs in 7 months. 

"I’ve gone from a XL shirt to a L, 17.5” neck to 16.5” and 38” waist to 34”. I have altered all my suits and bought a whole new wardrobe... the habits that I have developed over the past 7 months are here to stay."

12 month mark update: "The changes you encouraged me to make have solidified into strong habits. My tastes and desires have truly changed... Five months latter, I'm happy to report I'm at 203lbs." 

Andre H.

59 year old VP, dropped 27 lbs and 10% body fat in 2.5 months. Listen to a comment he made in his peer coaching group... 

 

Tristan K.

57 year old business owner grandpa down 26 lbs at 15 week mark. More importantly, he's implementing new long-term health habits!

Customer Success Grid:

50 year old CPA partner:

- 2 year tribe member

- Got down to high school weight

- "Finding a consistent way to be healthy has been really helpful for me."

- "This group is amazing."

 

51 year old attorney dad:

Drops 12% body fat and gains 9 lbs of muscle in 5 months.