Start Your Journey Today
Our mission is to be the last fat loss program you ever need.
300+ dad execs/professionals served. 96% success rate. Guaranteed.
Real People:
Get personalized coaching from real people with thousands of hours of experience helping dad professionals achieve extraordinary, yet sustainable results.
Tyson Johnson (Founder)
- Busy corporate dad
- Founder, owner, servant leader
- 20% to 10% body fat since 2004
- Bench: 225 lbs x 12
Kris (General Manager + Coach)
- Bachelor's degree
- NASM certified personal trainer
- Precision Nutrition certified
- Tribe coach since July ‘23
Keenan (Coach)
- Bachelor's - Kinesiology/ nutrition
- Former D-1 athlete & strength coach
- ACE certified personal trainer
- Tribe coach since Nov ‘23
Greg (50+ Group Leader)
- 62 year old CEO
- Hall of Fame member since Jan '21
- Deadlifts 405 lbs, maintaining 15% body fat
Ben (Under 50 Group Leader)
- 40 year old director
- Hall of Fame member since Sept '21
- Down 30 lbs, maintaining 11% body fat
Doug Stoddard (Mindset Coach)
- Neuroscience expert
- Coaches on deeper mindset, neural pathway issues, emotional eating, relationship with food, motivation, etc (root cause problems)
Real Community
Join a community of like minded professional dads prioritizing their health and becoming the best versions of themselves.
Real Transformations.
Our results aren't clickbait. These are all busy professional dads just like you. If they did it, so can you.
60 yr old doctor grandpa
Reached 15% body fat while working 70-80 hours per week.
40 yr old CEO and father of 5
"I just completed my one year mark... I've been able to maintain 11% body fat... it's been such a cool journey..."
54 yr old dad entrepreneur
Lost 28 lbs in 10 weeks, reached 13% body fat (leanest since college), and maintained past 12 month mark... while traveling almost every week in the program.
Real Scientific Principles:
Our proven system is based on 5 scientific principles most programs miss:
- Insulin Sensitivity - we help you optimize your lifestyle to increase insulin sensitivty so that you can lose fat more easily.
- Thermic Effect of Food - we teach you how to boost your metabolism by simply changing the foods you eat.
- The Satiety Index - we teach you what foods to prioritize to stay full while losing fat.
- Leptin Reset Meals - we teach you how to incorporate your favorite foods in a way that works for you, not against you.
- HIIT Cardio and Superset Weight Training - we teach you how to supercharge your workouts so that you get more done in less time.
Your Transformation Awaits!
Procrastination is the thief of progress. Join today and start seeing results by next week.
Pay For Results Transformation
$500 to Get Started + $125/Week for 1:1 Coaching
Pay as you see results and value, cancel/downgrade anytime.
Join Now $625Ready to commit? Lock in a long term transformation and save:
- Click here to pre-pay 6 months for $3k (save $750)
- Click here to pre-pay 12 months for $5k (save $2k and get lifetime group membership)
- You can also upgrade from weekly payment option anytime in the future to save
Your journey with us:
These timelines can vary but represent what we often see…
- 4 weeks: Down 8-10 lbs. Feeling confident in flexible, sustainable approach, support, accountability. Winning at managing calories.
- 12 weeks: 96% of clients that follow our program are down 20 lbs or 3” off stomach in 12 weeks. Feeling noticeably better. Winning at managing macros. Coach adjusts workouts for ongoing progress.
- 3-6 months: Reach lean goal weight and 10-15% body fat. Get new wardrobe. Comments from peers. Improved energy for family and clarity at work. Kids/family improve their health habits due to your example. Coach adjusts nutrition and workouts for ongoing progress.
- 6 months: Coach helps you graduate to nutrition maintenance and phase two advanced muscle growth strategy and workouts. Accomplish a special event (hike, ride, etc) you’ve been dreaming about for years.
- 12 months: Earn lifetime tribe membership (group). Coach continues to adjust nutrition and exercise programming for elite outcomes.