Our mission is to be the last fat loss program you ever need.

300+ dad execs/professionals served. 96% success rate. Guaranteed. 

What We Offer

We specialize exclusively in 1-on-1 nutrition and fitness coaching for busy exec dads. We offer three levels of coaching based on your goals, wants, needs, and budget:

VIP Executive Transformation

6-month, exclusive, founder-led journey with ultimate personalization.

  • We fly to you for a private optimization of your kitchen, training, and nutrition
  • Private half-day with Tyson in St. Louis
  • Personalized coaching through The 10% Body Fat System™ and our custom app & performance dashboard
  • Weekly private coaching and accountability with credentialed coach for all 6 months
  • VIP private Polo access and priority response times with Tyson & coach
  • Monthly strategy session with Tyson
  • 6-month pay-for-results guarantee (Follow the program and log weekly. If you don't lose 20–50 lbs or hit 10–15% body fat or lose 4+ in off your waist in 6 months, we coach you free until you do)
  • Complimentary mindset coaching with Doug Stoddard, as needed
  • Only accepting 2 new clients per month

Standard 6 Month Transformation

Founder-guided start, coach-led for the full journey. Results guaranteed.

  • Access to The 10% Body Fat System™ and our custom app + dashboard
  • Weekly 1:1 nutrition and training feedback + accountability from a credentialed coach, plus direct coaching from Tyson your first 30 days
  • Maintenance and muscle-growth coaching once you hit your fat-loss goal
  • Access to the Tribe community
  • Complimentary mindset audit from Doug Stoddard (our expert mindset coach) + access to his mindset coaching group
  • Guaranteed results: Follow the program and log weekly. If you don't lose 20–50 lbs or hit 10–15% body fat or lose 4+ in off your waist in 6 months, we coach you free until you do
  • Only accepting 10 new clients per month to to maintain our founder-led coaching experience

Flexible Transformation

Same coaching, zero commitment. Pay as you go.

  • Everything in the Standard 6 Month Transformation, week to week. Downgrade, pause, or cancel anytime.
  • No results guarantee.
Book A Consultation Call or Apply to Work With Us