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What We Offer

We specialize exclusively in 1-on-1 nutrition and fitness coaching for busy exec dads. We offer three levels of coaching based on your goals, wants, needs, and budget:

VIP Executive Transformation

6-month, exclusive, founder-led journey with ultimate personalization.

  • Everything in the Standard 6 Month Transformation + a private half day with us.
  • For the private half day, you have the choice of one of the following: 1) Your coach flies to you for a private optimization of your kitchen, training, and nutrition or 2) Fly to Tyson's home in St. Louis to learn how Tyson has maintained 10% body fat for 20+ years. 

Standard 6 Month Transformation

Founder-guided start, coach-led for the full journey. Results guaranteed.

  • Access to The 10% Body Fat System™ and our custom app + dashboard
  • Weekly 1:1 nutrition and training feedback + accountability from a credentialed coach, plus direct coaching from Tyson your first 30 days
  • Maintenance and muscle-growth coaching once you hit your fat-loss goal
  • Access to the Tribe community
  • Complimentary mindset audit from Doug Stoddard (our expert mindset coach) + access to his mindset coaching group
  • Guaranteed results: Follow the program and log weekly. If you don't lose 20–50 lbs or hit 10–15% body fat or lose 4+ in off your waist in 6 months, we coach you free until you do

Flexible Transformation

Same coaching, zero commitment. Pay as you go.

  • Everything in the Standard 6 Month Transformation, week to week. Downgrade, pause, or cancel anytime.
  • No results guarantee.
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