It's built for busy professional dads, by a busy professional dad. It's a sustainable lifestyle. We teach you how to eat correctly and workout in significantly less time. We specialize in helping men reach and maintain 10-15% body fat as a sustainable, enjoyable lifestyle. Few other programs offer this outcome or expertise. We also help men address maladaptive coping mechanisms around stress and eating so they can solve their weight problems forever.

For more info, please watch our free 20 minute masterclass.

Click here to book a low-key call with us so we can learn more about your unique situation, explain why this is different and better, review pricing options, and answer your questions.

Our program is based on sound, timeless science. Here's a presentation Dr Plumb did.

Countless other doctors, professionals, attorneys, and business leaders have gone through our program since 2018 with great success.

Our customers average anywhere from 0.5 to 3 lbs per week of weight loss, depending on how much weight they initially need to lose.

As long as your doctor has cleared you for basic exercise, and you're not a vegan or vegetarian, this program is for you. We help people experience transformational results even with injuries and limitations of all kinds.

Not at all. Because we'll help you improve your relationship with food and also fuel your body correctly, you'll feel minimal hunger, and will have tremendous flexibility to eat foods and meals that you and your family enjoy. 

Most of our customers eat a good sized lunch and dinner, plus a 3pm and 8pm snack (though there's lots of flexibility depending on schedule.)

Most of our customers do HIIT cardio for 20 minutes three times a week (any version of their choosing), and resistance training for 20-30 minutes the other three times a week, along with a rest day. This is a simple, balanced approach for health. We can tailor this to any unique goal though. 

We've coached hundreds of busy professional dads. We don't need more of your time as much as we need a little bit of intentionality from you each day. You already possess this skill set... we're just going to help you apply this to your nutrition, which is 80% of the battle. 

We ask that you log your food daily in MyFitnessPal (free app), be humble and coachable, and take 5 minutes weekly to check in with your coach via a video walkie app we use. We'll take care of the rest. 

No. The initial onboarding call will help map out and tailor our system to your unique needs, and you'll have access to many our of meal & workout plans. But rather than you becoming dependent on us sending you weekly meal plans, we'll help you learn basic nutrition habits so you can fix this problem for the rest of your life. 

You'll receive an initial 1:1 Zoom call to get all your questions answered and to tailor the program to your unique needs. After that, you have anytime 1:1 access to your coach via the video walkie-talkie app, along with a private Zoom call every month (if needed.) All coaches are trained to respond within 24 hours, but typically do so much faster. You watch those responses when it's convenient for you so it doesn't interrupt your busy work day. They'll provide you weekly nutrition and progress feedback via Marco Polo as well.

Nope, although many of our customers have their own favorite protein shakes and/or bars to supplement things along the way. 

Yes. Please download the free versions of MyFitnessPal, Marco Polo, and Google sheets. Upon joining, we'll show you what to do. It's simple and easy. 

We initially founded this tribe to serve busy career dads, but have since brought on a credentialed women's health coach who runs a separate women's group. The same principles apply, but she helps adapt things to the unique needs of a woman's body.

We started in 2018 and have served 183 customers to date.

96% of customers who follow our program average 20 pounds lost in 12 weeks. That's an average, meaning that 50% do even better. Even more exciting is the amount of 12 to 36 month tribe transformation stories. 

The people who don't succeed are the ones who don't follow the program, aren't coachable, or don't log their nutrition. It's quite simple. 

See our "About page" for more details. They're fully credentialed with impressive professional backgrounds, and experts in our proven methodology. We carefully vet each coach prior to hiring to ensure their knowledge and service standards meet ours. This ensures you see results and have a wonderful experience so you'll want to tell your family and friends about us.

We're always happy to re-assign you a different coach for any reason, but there's rarely a need for this because our members are so happy.

Yes, and it's different and better than likely anything you've experienced. Our groups of 25 men are comprised of busy professional dads age 35-70, and are lead by a mentor who's been incredibly successful with the program long term. You get anytime access to all of them via an app, and they hold a monthly Zoom call for any who wish to join. 

96% of our members who follow the program are down 20 lbs in 12 weeks, and then work on reaching and maintaining 10-15% body fat.

In rare instances where we can't help our customers get results (and they're doing all the work), we'll discuss a pro-rated refund.