It's built for busy professional dads, by a busy professional dad. It's a sustainable lifestyle. We teach you how to eat correctly and workout in significantly less time. We specialize in helping men reach and maintain 10-15% body fat as a sustainable, enjoyable lifestyle. Few other programs offer this outcome or expertise. We also help men address maladaptive coping mechanisms around stress and eating so they can solve their weight problems forever.

For more info, please watch our free 20 minute masterclass.

Our customers average anywhere from 0.5 to 3 lbs per week of weight loss, depending on how much weight they initially need to lose.

As long as your doctor has cleared you for basic exercise, and you're not a vegan or vegetarian, this program is for you. We help people experience transformational results even with injuries and limitations of all kinds.

Our program is based on sound, timeless science. Here's a presentation Dr Plumb did.

Countless other doctors, professionals, attorneys, and business leaders have gone through our program since 2018 with great success.

Not at all. Because we'll help you improve your relationship with food and also fuel your body correctly, you'll feel minimal hunger, and will have tremendous flexibility to eat foods and meals that you and your family enjoy. 

Most of our customers eat a good sized lunch and dinner, plus a 3pm and 8pm snack (though there's lots of flexibility depending on schedule.)

Most of our customers do HIIT cardio for 20 minutes three times a week (any version of their choosing), and resistance training for 20-30 minutes the other three times a week, along with a rest day. This is a simple, balanced approach for health. We can tailor this to any unique goal though. 

We've coached hundreds of busy professional dads. We don't need more of your time as much as we need a little bit of intentionality from you each day. You already possess this skill set... we're just going to help you apply this to your nutrition, which is 80% of the battle. 

We ask that you log your food daily in MyFitnessPal (free app), be humble and coachable, and take 5 minutes weekly to check in with your coach via a video walkie app we use. We'll take care of the rest. 

No, but you'll have access to our of meal & workout plans. Rather than you becoming dependent on us sending you weekly meal plans, we'll help you learn basic nutrition habits so you can fix this problem for the rest of your life. 

Nope, although many of our customers have their own favorite protein shakes and/or bars to supplement things along the way. 

Yes. Please download the free versions of MyFitnessPal, Marco Polo, and Google sheets. Upon joining, we'll show you what to do. It's simple and easy. 

We initially founded this tribe to serve busy career dads (and that's still 95% of our customer base), but are also willing to coach women - they're typically the wives of our dad customers.

Yes, and it's different and better than likely anything you've experienced. Our groups of 25 men are comprised of busy professional dads age 35-70, and are lead by a mentor who's been incredibly successful with the program long term. You get anytime access to all of them via an app, and they hold a monthly Zoom call for any who wish to join. 

No. If you're looking for ongoing 1:1 support and weekly nutrition analysis and accountability, please book a call so we can explore if those programs could be a good fit.