Our Amazing Team:

We have ridiculous quality talent. This provides our tribe members a different and transformational experience.

Tyson & Cheri Johnson, Founders, Owners, Coaches

Tyson: Age 39, St Louis, MO. Man of faith, full time corporate sales career, BYU bachelors in psychology/ business, former ecclesiastical leader. Went from 20% body fat to 8% in 2004 and has maintained 10% since (click here to read more.) 1:1 coach and runs and oversees all aspects of growing tribe.
Cheri: Age 41, homemaker, BYU bachelor's fitness/wellness, master's secondary ed, former PE teacher and personal trainer. At pre-pregnancy weight from 2007 after having three boys. 1:1 tribe coach for the moms and creates all the recipes for the tribe.

Age 50, man of faith, full time corporate career in procurement, entrepreneur
Tribe member and coach since June 2020. Background in triathlons and powerlifting (click here to read more.)
Works 1:1 with many of our clients, also helps with podcasts and member events

Pocatello, ID 66 years old
Six Children 19 grandchildren
BYU-I and ISU alumni and man of faith
Speaks, Coaches and trains CEOs, Entrepreneurs, and their teams to identify and shift their habits of thinking that drives self-deception that costs them 6, 7, and even 8 figures, as well as relationships, fulfillment, and confidence.
Coaches on deeper mindset, neural pathway issues, with emotional eating, relationship with food, motivation, etc (root cause problems)

35, BYU alumni, dad
Sr principal scientist, PHD
Tribe member since June 2021 (started program while wife was pregnant with their 5th child)
Hall of Fame tribe winner
Maintained 40+ lbs fat loss
Motivates and encourages other tribe members