One of the most common objections we hear when someone considers investing in our services is:
“Why would I pay for online coaching when I could hire a personal trainer for about the same amount?”
It’s a reasonable question, and, at face value, it makes sense to think that in person training would be more valuable. As a former personal trainer myself, I can say firsthand that personal training provides tremendous value if your goal is to learn how to exercise, improve their technique, stay accountable to your workouts, or build muscle and strength. But if your primary goal is fat loss, personal training may not be the best investment because more exercise isn't going to adress the root cause of your problem.Â
Fat loss is primarily a nutrition problem, not an exercise problem.Â
I didn't fully understand how important this distinction was until I experienced it firsthand.
While working as a personal train...
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